Llarc Consulting - Lindsay Hutchison

 Lindsay Hutchison

UX Strategy, Research and Design

 
 
 

How can I help?


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Understand your customers

Do you know what keeps your customers up at night and what motivates them? I can help you hone in on who your customers are, what their needs are, and how you can be successful as a business to meet those needs.

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Develop holistic experience strategies

Do you struggle with the big picture? I can help you define the what, why and how - whether it’s a new website or evaluating a full service offering, we can get to the bottom of what an experience should be and how we can measure its success.

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Solve design and content problems

Do you focus on features first and not the problem? I can help you identify the design/content challenges and work with you to find the best way to address them so we can design the right solutions together.

 

What’s my approach?


 
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Discovery

Starting with stakeholder interviews, collaborative sessions, activities and/or workshops we will arrive at a shared understanding of the business, what you know so far, and what problems we are trying to solve.

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Research

My approach to research is two-fold: understand what others like you are doing, and understand what your customers need. I can work with previous research you may have already done, and/or conduct interviews, user studies, ethnographic studies, and 3rd party research to help us understand who we are designing for and why.

 
 
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Strategy

Using inputs from research and discovery, I will synthesize our learnings and develop an overall strategy. The strategy may contain experience principles, vision statements, value propositions, journey maps, personas, architecture, taxonomies, preliminary concepts, and/or content requirements and considerations depending on the scope and problem at hand.

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UX design

This is where I get my hands dirty with wireframes and prototypes to illustrate the design solution. Through sketching and rapid review sessions I’ll bring an iterative process to creating the ideal design.

 
 
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Design validation

I will put designs in front of your customers through moderated and/or unmoderated usability studies to help validate that they meet identified needs and pose no barriers to customers.

 

Who have I worked with?

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